Create a focused reference board
A worked example and a short exercise for a small event poster.
Read guideResearch and concepts
Research should answer a visual question and respect reference rights; compare several concept routes before selecting one to develop.
10 practical guides
Record image source permissions
A worked example and a short exercise for a character asset for a presentation.
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Generate three visual directions
A worked example and a short exercise for a print illustration with supplied specifications.
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Make a set of concept thumbnails
A worked example and a short exercise for a social media image set.
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Choose a concept against the brief
A worked example and a short exercise for a diagram requiring factual review.
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Build a simple visual metaphor
A worked example and a short exercise for a client review with two decision makers.
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Research a specific object accurately
A worked example and a short exercise for a completed project being archived.
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Separate mood references from copying
A worked example and a short exercise for an editorial spot illustration.
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Present a rough concept clearly
A worked example and a short exercise for a three image website commission.
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Record why a concept was selected
A worked example and a short exercise for a book chapter opener.
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